With less than 100 hours to go until the end of the .africa Sunrise Phase, the general public will soon compete for valuable and premium dotAfrica (.africa) domain names when the .africa Landrush Phase begins on 5 June 2017.

Already, significant successes have been notched up during the current Sunrise Phase. Many of the continent’s biggest intellectual property owners across diverse industries have applied, either through the TMCH or MVS, for .africa domain names matching their trademarks.

The imminent approach of the .africa Landrush Phase means that trademark owners only have until midnight on Friday, 02 June 2017 to secure their .africa domain names. Thereafter, ZA Central Registry NPC (ZACR), the administrator for the .africa gTLD, will not be able to guarantee the availability of .africa domain names matching intellectual property holders’ registered or validated brand names.

Lucky Masilela, CEO of ZACR says, “The dawning of the Landrush Phase means .africa registration will be open to everyone around the world, without any restriction. This is a key milestone for the African and global Internet Community”.

The .africa Landrush Phase means applicants that do not have prior rights to a domain name can apply to register a .africa domain that may be considered most valuable. These domains are not allocated on a first come first basis and attract a higher registration fee. The four (4) Landrush periods will run consecutively for 5 days. Applications will be finalised at the end of each period but contested domain name strings will proceed to auction per the published auction policy.

The benefits of a .africa domain name for brand owners include showcasing the brand and it’s commitment to the continent, establishing a home for Africa-specific products and services, and expanding the brand’s regional influence, acquiring valuable online real-estate in a fast-growing and high-potential market.

For more information on the .africa Landrush Phase please visit: http://nic.africa

Notes to Editors:

The three .africa launch phases are as follows:

Sunrise Period (4 April 2017 – 2 June 2017) – during the Sunrise Period, trademark owners can secure domain names matching their registered trademarks before .africa is made available to the public. A Trade Mark Clearing House (TMCH) must first validate the registered trademarks. Alternatively, and specifically for the .africa gTLD, a system called Mark Validation System (MVS) will be used to validate trademarks which are not yet registered, company names, trust names and common law trademarks (as well as registered trademarks for trademark proprietors who do not wish to validate through the TMCH).

Landrush Period (Phase 1 = 5 June – 9 June; Phase 2 = 12 June – 16 June; Phase 3 = 19 June – 23 June; Phase 4 = 26 June – 30 June) – this registration is open to everyone around the world without any restriction, but the registration is sold at a higher price than the regular price.

General Availability (4 July 2017) – registration will open to the general public and works on a “first come, first served” basis.

ENDS.

 

About .Africa

dotAfrica (.africa) is the new generic Top Level Domain (gTLD) for the African continent. It is an opportunity to forge a unique online identity which will associate your products, services and/or information with the continent and people of Africa.
The Registry Operator for .africa is the ZA Central Registry Not-for-Profit (ZACR – NPC) trading as Registry Africa.

.africa is endorsed and supported by the African Union Commission (AUC), individual African governments, regional governmental agencies and organisations and  enjoys widespread support from the African community.

.africa will bring the continent together as an Internet community under one umbrella allowing e-commerce, technology and infrastructure to flourish. It is truly an African initiative established by Africans for Africa and the world.

Visit nic.africa for further details, or follow the conversation online using the hashtag #dotAfrica.

For press enquiries, please email Kate Els at media@wwc.co.za.