Capitalise on Africa’s Digital Growth: Resell .Africa Domains And Make Money Online

Similar to those home renovation reality TV shows where they buy a property, spruce it up, and sell it for a higher price, flipping domain names is a legitimate and scalable way to make money online. 

It may seem difficult to break into the domain flipping market, as domaining has been around for years. However, there is still hope, as resellers are always on the lookout for newer premium top-level domains (TLDs) — like .africa – that hold a lot of potential for domain flipping.

In this article, we’ll explore what domain flipping is, how to make money from domain reselling, and a few tips on how to identify a TLD and domain name as premium. Through this, we are confident that resellers will see the opportunity lying with the .africa domain name.

What Is Domain Flipping?

Domain flipping, also known as domain name speculation or domaining, is the practice of buying domain names with the intention of selling them later for a profit. This process can happen over a short period, sometimes just days or weeks, or over months or even years, depending on buyer demand and market trends.

You can flip domains through:

• Direct outreach to potential buyers
• Listing on a domain marketplace
• Participating in auctions
• Working with domain brokers

How Do People Make Money Flipping Domain Names?

People make money by capitalising on the Land Rush period (during the introduction of a new TLD, registration becomes open to the public) or recently expired domain names by acquiring them and then strategically offering them for sale to businesses or individuals who recognise their inherent worth.

You can classify a domain as good if:

• It is short and memorable
• It reflects a brand, product, or keyword
• It carries domain authority
• It has previous organic traffic or backlinks (if previously used)

Tools that assist in this process include

• Domain value and appraisal calculators/tools
• Historical sale data for similar domains
• Keyword search volume tools (SEO keyword research tools)
• Landing page builders for when you are ready to resell the domain 

Why Premium TLDs Matter in Domain Selling

A premium TLD (top-level domain) is a domain extension that adds value because it is: 

• Niche-specific
• Rare or desirable
• Aligned with emerging markets or industries

Premium TLDs often have higher registration costs, but they also command a higher resale price. 

How to Identify a Premium Domain with .africa

When evaluating opportunities in domain flipping, it’s important to distinguish between a premium TLD and a premium domain name, especially when working with a high-potential extension like .africa.

What Makes a Domain Premium?

A domain name can be considered premium based on several factors:

1. Brand Value

Big-name brands would be considered premium due to their global recognition. While these are likely already registered or protected, similar brand-style domains can be valuable to smaller businesses entering the African market.

2. High-Intent Keywords

Terms like news.africa, jobs.example, travel.africa, or health.africa holds intrinsic value due to their broad appeal and high search demand. These domains are short, descriptive, and directly tied to services or content people actively search for. 

3. Industry/Niche Relevance

Domains that speak to specific sectors also have resale potential — for example: 

• logistics.africa
• banking.africa
• education.africa
• ecommerce.africa

These are especially valuable to businesses looking to build brand trust while signaling regional relevance.

Quick Tips for Identifying Premium .africa Domains

• Think like a buyer: Would a brand pay for this name?
• Prioritise short domains that are easy to remember and type
• Research search trends using keyword tools
• Check for existing demand in marketplaces like Afternic or Sedo
• Consider future growth sectors in Africa (e.g, fintech, agriculture and technology, logistics)

.africa: An Untapped Market for Domain Sellers

The .africa TLD is a standout; while still relatively new, it offers:

• Wide availability of brandable domain names
• Cultural and geographic relevance
• Growing digital demand across African markets

The .africa TLD stands out for domain resellers targeting global businesses, providing a scarce opportunity for low-cost acquisition with the promise of high returns.

To understand the potential, consider these hypotheticals:

• resource.africa — ideal for NGOs, consultants, or B2B service providers
• branding.africa — an anchor for companies entering African markets
• medicalnews.africa — strong potential for a niche publication

These are perfect domain names because they’re concise, relevant, and immediately signal purpose and audience.

The Domain Flipping Process Step-by-Step

1. Research the Domain Market

Use online tools to gain a better understanding of the demand, search trends, and sale prices (you can obtain these from historical records).

2. Register the “Right” Domain

Pick a domain with clear intent. Aim for keywords, simplicity, and brandability. Ensure you register through a reputable registrar.

3. Build a Landing Page

Create a simple landing page to advertise that the domain is for sale. Add contact info or a secure payment gateway that people will see when they search your domain. 

4. List on a Domain Marketplace

Many online platforms allow you to reach domain buyers globally, with some marketplaces enabling you to set a reserve price.

5. Promote to Potential Buyers

If your domain fits a niche, outreach can help. Target domain brokers or advertise to potential buyers from related brands/intent.

Is Domain Drop Catching Worth It?

Domain drop catching is when a domain is quickly re-registered the moment it expires. Tools and services exist to automate this, but competition is fierce. 

Still, this can be part of your strategy if you’re looking to flip expired domains. 

Pricing Strategies for Domain Sellers

You don’t want to price yourself out of the market, but you also shouldn’t undervalue a perfect domain.

Some things to consider:

• Industry relevance
• Brandability
• Keyword demand
• Existing traffic
• Historical pricing

Set a fair price, but always leave room for negotiation. Include a reserve price when using auction platforms.

Tips for Success in Domain Flipping

• Stay informed on search engine trends
• Focus on short domains and recognisable phrases
• Target industries with high value
• Build a portfolio of many domains for diverse appeal
• Offer secure payment options to increase trust

How .Africa Fits into a Greater, Global Strategy

Even if you’re based outside Africa, anyone can recognise the potential of a continent TLD like .africa. Businesses expanding into the continent that want local relevance or businesses already existing in Africa that want to expand will need an umbrella domain.  

By holding strategic .africa domains, you’re creating a bridge between buyers and new markets.

Success Through .Africa, Now That’s Flippin’ Cool

As a domain seller, if you research, make use of effective tools, and keep an eye on emerging markets, you can turn a small investment into real income. 

If you’re looking to flip domains or explore domain registration in new spaces, don’t overlook the .africa TLD — the perfect domain name for a potential market just waiting to be tapped.

Start your search with .africa, purchase through any of our 70 accredited registrars globally, and position yourself at the heart of this opportunity.