Wednesday, 06 June 2017

The ZA Central Registry’s (ZACR’s) drive earlier this year to encourage Africa’s leading brands to apply for preferential access to their desired .africa domain names proved so successful that it has now opened a second round of applications.

The second phase of the .africa Pioneer Programme opens on 09 June and will run until 23 June to enable business, civil society and other interested parties across the continent to apply for preferred access to approved .africa domains prior to General Availability. The latter launch phase of the new .africa geographic Top Level Domain (gTLD) is when the general public can register .africa domains from 04 July 2017.

The Pioneer Programme is all about creating interest in Africa’s domain name. “This programme and the interest it generated in the public and private sector really surpassed all of our expectations. It is for this reason that we are reactivating the Pioneer Programme for the month of June” said Lucky Masilela, CEO of ZACR.

Mr Masilela explained that an approved dotAfrica domain name would enable individuals and organisations to showcase their brand and their commitment to the continent while establishing a home for Africa-specific products and services. The new dotAfrica gTLD enables the acquisition of valuable online real estate in a fast-growing and high-potential market.

The Pioneer Programme requires applicants to highlight key innovative qualities of their organisations, emphasising their relevance to Africa and their ability to harness the dotAfrica domain name to amplify their brand journey. The applications need to further outline plans to use the domain name to share Africa’s message within the global village. Successful companies, non-profit organisations, bloggers, celebrities and governments joining the Pioneer Programme will be granted access to the .africa domain of their choosing.

For more information on the .africa Pioneer Programme Terms and Conditions and the Application Form, please visit

All applications should be forwarded to


About .Africa

dotAfrica (.africa) is the new generic Top Level Domain (gTLD) for the African continent. It is an opportunity to forge a unique online identity which will associate your products, services and/or information with the continent and people of Africa.

The Registry Operator for .africa is the ZA Central Registry Not-for-Profit (ZACR – NPC) trading as Registry Africa.

.africa is endorsed and supported by the African Union Commission (AUC), individual African governments, regional governmental agencies and organisations and enjoys widespread support from the African community.

.africa will bring the continent together as an Internet community under one umbrella allowing e-commerce, technology and infrastructure to flourish. It is truly an African initiative established by Africans for Africa and the world.

Visit for further details, or follow the conversation online using the hashtag #dotAfrica.

For press enquiries, please email Kate Els at